Geomarketing, also known as territorial marketing or geographic marketing, is a very recent discipline in academic and professional literature. In fact, the concept was born in the late 1990s, with research on the influence of geographical distance on purchasing behaviour, and has evolved rapidly in the last, say, two years. Human behaviour has always had … Read more
Sampling : Have you ever bought a product and the “gift” included another? Perhaps when making an online purchase you have received sample related products? All of this is sampling. Direct marketing strategy consists of offering free samples of products or services. It is done so that potential customers try products that they would not … Read more
A content generator user is one who creates content on the Internet and produces it on various websites as comments on publications instead of being created by editors or the publisher. Because it is the users who are most linked to the content, the need was evaluated and it became important to include it in … Read more
Business To Business (B2B) Marketing : Every day we hear many entrepreneurs and managers of our B2B companies commenting on phrases such as the following: “The buyers of my product are rational buyers and they are not influenced by emotional marketing messages” “My company sells to a very specific type of customer. Investing in marketing … Read more
Passwords : Messaging, social networks, banks, administrations and online shops, networks and business applications the security of access to all these daily services is now essentially based on passwords. Faced with their profusion, the temptation is strong to have too simple a management. Such a practice would be dangerous, because it would considerably increase the … Read more
The importance of direct marketing in the digital age is mentioned in the article. Why Trust Direct Marketing? Advertising is something that surrounds us and is in our lives from the beginning of the day until it ends. We find advertising inside our house, on the mobile when we get up, when we read the … Read more
Here are 5 good SEO practices to adopt to improve the natural referencing of your website . Objective of this SEO checklist to help your pages reach the first results of Google search in order to attract Internet users. Before giving you the keys, we will start by observing a structured and synthetic vision of … Read more
SEO Trends : In this article, we explained 3 SEO trends one should apply in their blog. Evolution Of Google SERPs Google results pages are evolving and offer new visibility opportunities to advertisers. New online shopping options with Google Shopping Graph. The shopping links will present more possibilities. Google Shopping is evolving by integrating other … Read more
SAP : To stay competitive, all information processing in a business must be managed efficiently . Although data management may be simpler for a small business, the operation is not as straightforward for the larger ones in the market . SAP software could be a solution for this. The Systems Applications and Products (SAP) is … Read more
As the Internet of Things encroaches on the enterprise, companies need to revamp their data protection strategy because old methods aren’t going to cut it, not in a world where there will be 25 billion or more Internet-connected IoT devices. “Data protection is more complicated because the vast majority of these devices and the networks they … Read more