Google Home vs Alexa from Amazon Echo, the battle of home voice assistants has only just begun. What You Want Is A Music Player? Openly admit it, you really want a 90% music player, 10% voice assistant. If this is your case, you have to know that, if in the end you are going to … Read more
Xiaomi Mi TV Stick: Xiaomi presents the competitor to the Amazon Fire TV Stick . Although the truth is that we are somewhat disappointed because it does not have 4K, and it only has 1 GB of RAM. However, in terms of price and performance, it is on par with the Amazon model. Also, what … Read more
Social Gaming Marketing: Digital marketing offers us endless possibilities that go far beyond the typical blogs and social networks. The opportunity is to place our brand on the sites that users use and create an interactive experience. Social gaming is a very popular platform that offers a lot of possibilities for users to interact with … Read more
Geomarketing, also known as territorial marketing or geographic marketing, is a very recent discipline in academic and professional literature. In fact, the concept was born in the late 1990s, with research on the influence of geographical distance on purchasing behaviour, and has evolved rapidly in the last, say, two years. Human behaviour has always had … Read more
Sampling : Have you ever bought a product and the “gift” included another? Perhaps when making an online purchase you have received sample related products? All of this is sampling. Direct marketing strategy consists of offering free samples of products or services. It is done so that potential customers try products that they would not … Read more
A content generator user is one who creates content on the Internet and produces it on various websites as comments on publications instead of being created by editors or the publisher. Because it is the users who are most linked to the content, the need was evaluated and it became important to include it in … Read more
Business To Business (B2B) Marketing : Every day we hear many entrepreneurs and managers of our B2B companies commenting on phrases such as the following: “The buyers of my product are rational buyers and they are not influenced by emotional marketing messages” “My company sells to a very specific type of customer. Investing in marketing … Read more
Passwords : Messaging, social networks, banks, administrations and online shops, networks and business applications the security of access to all these daily services is now essentially based on passwords. Faced with their profusion, the temptation is strong to have too simple a management. Such a practice would be dangerous, because it would considerably increase the … Read more
The importance of direct marketing in the digital age is mentioned in the article. Why Trust Direct Marketing? Advertising is something that surrounds us and is in our lives from the beginning of the day until it ends. We find advertising inside our house, on the mobile when we get up, when we read the … Read more
Here are 5 good SEO practices to adopt to improve the natural referencing of your website . Objective of this SEO checklist to help your pages reach the first results of Google search in order to attract Internet users. Before giving you the keys, we will start by observing a structured and synthetic vision of … Read more