The Startup That Goes From Digital Marketing : Marco Conde recounts that when one morning he told the Motoreto team the proposal to sponsor football teams and include the company’s advertising on the billboards of the stadiums, everyone stared at him as if he had just gotten off the bus. Didn’t he know that, in … Read more
Business Ideas : If a few days ago we talked on this website about the B-Corp movement and what companies can do to integrate, this article includes 5 business ideas that succeed beyond the income statement. 1.-Sustainable And Ecological Fashion Trendsplant ‘s idea is based on a sustainable and ecological fashion brand. The company is … Read more
Business Card : In the modern age, it is a cornerstone of your corporate identity. In addition to being an attractive piece of art, a business card is an integral aspect of business etiquette. Today, with a plethora of smart online tools (eg Logaster ), creating a digital business card has never been easier. Business … Read more
Differentiating Personal Brand : If you are striving to position yourself as an expert or become an influencer within your niche, personal branding can help you increase your reputation as a leader. You can use any of these marketing strategies to build your personal brand: Set your message and goals Promote your best attributes and … Read more
Tips And Tools To Create A Successful Blog : Cyberspace is full of blogs that form a veritable horde of digital zombies. They remain silent, waiting for a furtive Google search to jump on the neck of some unsuspecting Internet user. Nobody has dared to give an exact number of the blogs that have been … Read more
Difference Between Brand And Branding : Developing brand strategies is a highly specialized job, for which it is necessary to have technique and methodologies, although high doses of ingenuity and creativity are also necessary. Maintaining brand strategies over time, and adapting them to the constant changes in both consumer habits and the market, especially in … Read more
Unicorn companies are those private companies that, in terms of investment, have a value of more than one billion dollars (883,744 euros) without being listed on the Stock Exchange. These companies are usually technology startups created by entrepreneurs whose age is around 30-35 years, that is, the companies are made up of a young team. … Read more
CEO And What Are Functions In The Company : When we speak of Chief Executive Officer, better known as CEO, we are referring to a term that is used above all in large Anglo-Saxon multinationals and that has been firmly installed in Spain to replace that of Executive Director or Executive President. This figure refers … Read more
Difference Between CRM, Experience, And Customer Service : The terms CRM, user experience, and customer service often tend to get confused. However, these are aspects of sales marketing, which offer differentiated functionalities within your business or company. In this post, you will identify in detail the main elements and characteristics of these terms. Customer Service … Read more
Buyer persona: Knowing well the public we are addressing can be our trump card in the market. In this article, we tell you how the buyer persona is a fundamental marketing tool to identify the interests, fears, and needs that our clients share. Thanks to the digital transformation processes of the last decades —which have … Read more