Advantages and disadvantages of Instagram : Instagram is the third preferred social network below Facebook and YouTube, thanks to its continuous updates.
The good news is that using it is very simple, it’s just a matter of exploring your options and finding the best alternatives to get the most out of it.
Most Relevant Features Of Instagram:
Instagram is a dynamic platform, so much of the engagement with other profiles depends on the interaction. Users highly value creativity, so it is necessary to innovate and communicate your messages in an ingenious way; but you must also live with the community, not only respond to comments in a timely manner but also interact with users through promotions, contests, surveys, etc. It is flexible in terms of editing and formats to publish your content.
Business on Instagram: why are there so many companies on that social network?
Having a business account on Instagram gives you great benefits such as real-time results on the performance of your content, statistics on followers, the way they interact with your brand, and strategic information such as business hours.
Using Instagram to boost your business is a great option because this platform is intuitive; In addition to the fact that your audience is really very participative and reacts to the creativity, the message, and the way you communicate it. In contrast, the communities in other social networks are more polarized, one could even say that they are “combative”, as in the case of Twitter.
And if you still don’t know everything that Instagram can do for your brand, here are some statistics that will make you want to open your account right now:
7 out of 10 hashtags on Instagram are used by a brand.
A third of the stories on Instagram with the most views are from companies. This shows that users are very interested in knowing every detail that a brand presents to them.
50% of users follow at least one company, so all brands with a presence on this social network have the opportunity to increase their reach and sales. When it comes to making a final decision, 80% of people use Instagram for inspiration to decide whether or not to buy a product or service.
Now you understand why many businesses have a presence on Instagram. If you don’t have a profile on this social network, surely your competition does, and that puts you at a worrying commercial disadvantage.
That is why in this article we have listed the advantages and disadvantages of Instagram that you should take into account for your next strategies.
Advantages Of Instagram For Companies
- Provides greater knowledge of consumers.
- It has a large number of receivers.
- Promotes better customer service.
- Target the right audience.
- Boost the website.
- Is free!
- Build trust.
- Support the launch of advertising campaigns.
- Provides easy ROI measurement.
- Facilitates the use of cross-promotions.
- Generate strong community engagement.
- Enables the sale of products.
- It offers a variety of formats.
- It has private messaging.
- Allows you to see who others are following.
Disadvantages Of Instagram For Business
- It is not a 100% business space.
- It requires a lot of visual creativity.
- Not everyone has access to Instagram.
- It implies a limitation in the contents.
- Image theft is possible.
- Not all of their reach is organic.
- The feed offers less visibility.
- Users can easily unfollow you.
- It has strict rules.
- Modify your algorithm.
- There are fake accounts.
As you can see, Instagram is a comprehensive network that creates and strengthens relationships with your customers and new users. Build brand awareness, attract new leads; build loyalty, drive valuable conversions for your business, and it’s free!
Without a doubt, Instagram is one of the social networks with the most potential for your Business campaigns, but it is necessary to complement it with other platforms so that your strategies do not overlook any of your target audiences.