Tips And Tools To Create A Successful Blog : Cyberspace is full of blogs that form a veritable horde of digital zombies. They remain silent, waiting for a furtive Google search to jump on the neck of some unsuspecting Internet user. Nobody has dared to give an exact number of the blogs that have been falling into oblivion after the big bang of the Internet (and it is quite unlikely that anyone will make a list at this point), but the consensus dictates that 80 % of the blogs that are launched do not exceed three months of life. This fact, although discouraging for the bloggers of the future, makes it clear how complicated it is to create a successful blog.
How To Create A Blog That Works?
As dramatic as the high death rate of blogging is, you can always emulate Monty Python and look on the bright side of things. Okay, eight out of ten blogs go extinct in a quarter, which leaves us with a 20% that can be learned a lot about survival in the blogosphere. The first thing these cyberspace Rambos teach us is the need to plan and organize the blog. It seems that successful bloggers organize the topics to be discussed even before giving life to their creatures, defining general categories that will serve as a reference in the development of the blog: main topics, related topics, specific topics, etc.
Having a structural guide will guide your actions, significantly increasing the life expectancy of your blog, a vital expectation that is reinforced by having a clear idea of what you are going to offer to cyberspace, when you are going to give it to them and who you are going to address in each post. Three variables are defined with a good content plan and an adequate editorial calendar.
Broadly speaking, the plan will help you choose the type of content for your blog (tutorials, news, opinion articles, surveys, multimedia files, etc.), while the calendar will help you manage timing (creation phases, frequency publication, etc.). The question is how to take these first steps.
To develop the perfect plan, you have to put on the Sherlock costume to thoroughly investigate two elements: the competition and, much more importantly, your audience. Actually, both go hand in hand, since what interests you about your competitors is how they communicate with their audience and what they offer. It is a job whose ultimate goal is to discover what your potential readers are interested in before even shaping the blog. Knowing in advance the needs and tastes of your audience, the organizational and creative work will be more productive, giving meaning to the choice of the name of the blog, the domain, the format, or the nature of the content.
More Than Just A Traffic Issue
Generate traffic, preferably fluid and of quality; that’s what your blog needs to take off (and stay on top of the wave, of course). It does not matter if you set up a blog as part of a marketing strategy, to reinforce your personal brand, or simply for fun; what you need is that they follow you, that is, that they read you. If you’ve done your homework, you’ll be clear about who your target audience is and what they need. Well, now you just have to create quality content that hooks your audience, so much so that they want to come back to your blog for more.
It sounds good, but the sad reality is that the Internet is an information-saturated universe where it is difficult to impress the staff. Creativity and good use of the types of content that your target audience loves, shaken inside a cocktail shaker in the form of a strategy, will help you stand out. In fact, the nature of the blog, the audience, the strategy to follow, and the content you publish should be perceived as a unit. For example, a purely informative professional stock blog is more likely to survive following an informative strategy, offering news or infographics with technical language.
This does not mean that the strategies and the choice of content should be rigid, more than anything because flexibility is another factor that determines the viability of any blog. It always comes in handy to develop a traffic-centric strategy, as well as brand strategies, especially in commercial blogs that seek to solve problems and capture the attention of their customers. The same goes for the blog content type. As long as they are of quality and add value to the audience, they can be combined to increase traffic, attract subscribers, build user loyalty, etc. You have a variety: guides, e-books, webinars , lists, video tutorials…
Popular Tools To Create Your Blog
Okay, you’ve spied enough on the competition, you’re aware of your potential audience’s concerns, and you have a rough idea of what you want to do. Now it’s time to turn that mental image into a digital product that causes a sensation. If you don’t know anything about programming and the creation of websites is great for you, nothing happens, it is something that many bloggers assume when they jump into the pool.
Another paid option is TypePad (also with a free trial period), a pioneering blog creation service that offers a good number of tools that make the blogger’s life much easier, the keyword optimizer being one of the most applauded. Another service that did its bit in the creation of blogs at the beginning of the century is Blogger, a tool that was already popular even before being gobbled up by Google, joining the Giant’s free product package (such as Google Sites, which also used to create websites). User-friendly, Blogger is known by virtually every blogger on the planet, and since it’s free, used by many.
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