Can A Robot Do My Job : One of the responsibilities of managers is to help their teams not only plan for the future but also anticipate it. However, using the well-known Niels Bohr quote, “making predictions is always difficult and more so if it is about the future”. The problem is that it seems … Read more
Top Artificial Intelligence Vendors : The market for Artificial Intelligence (AI) platforms will grow at a rate of 15% per year until 2022, according to Forrester statistics. Before analyzing the characteristics of the main Artificial Intelligence (AI) solutions applied to marketing and sales processes, I would like to put things in perspective. I think we … Read more
Project management is the set of methodologies to plan and direct the tasks and resources of a project. A project comprises a specific set of operations designed to achieve a specific, measurable, achievable, relevant, and temporary ( SMART) objective. The Objectives Of Project Management Are: Manage the start and evolution of a project; To establish … Read more
Online Store : When you launched your eCommerce business, you may have been filled with excitement about launching your product, increasing brand recognition, and generating a great return on your investment. However, if you’re having a hard time securing a lot of clients or making a big profit, you may be feeling discouraged by the … Read more
Gamification : At the end of the day, the goal of corporate training is to improve business performance. Recently, while designing a module to train newly recruited salespeople, we came across a challenge from our client. It’s not a big deal, is it? Gamification To Enhance Learning Gamification has to do with the continuous reinforcement … Read more
B2B marketing aims to help companies find customers for other companies, it is the marketing between companies (business to business) and focuses on attracting potential customers, in order to increase sales. The acronym B2B comes from the abbreviation of “ business to business”, its meaning in Spanish is “from company to company”. Therefore, B2B marketing … Read more
Virtual Office Services : The pandemic gave rise to many companies needing to continue their activity from their own personal homes. This gave way to the use of software that allows teamwork from a distance and performs numerous tasks. What Is? A virtual office is a virtual space where the activities of a traditional office … Read more
Online Marketing : The subject arises from a thread published on Twitter by the entrepreneur Víctor, co-founder, among other projects, of the Minimalism brand. Through a series of points, he comments on the radical changes that online marketing has undergone in the last two years and what should be taken into account at this time … Read more
Reconciliation Trends Increase Productivity And Business Volume : We are at a time when companies can promote the reconciliation trends of personal and work life as never before. The digital transformation has brought with it new tools, which combined with more traditional measures achieve not only a better quality of life for the employee but … Read more
Journey Map In The Customer Experience : Just as the shopper identifies where he or she is going to buy a product, the journey map describes the experience that the person will encounter when making the purchase. The goal might be to help your customers find the fastest way to get from point A to … Read more