How To Use Gamification To Improve The Performance Of Your Sales Team?


Gamification : At the end of the day, the goal of corporate training is to improve business performance.

Recently, while designing a module to train newly recruited salespeople, we came across a challenge from our client. It’s not a big deal, is it?

Gamification To Enhance Learning

Gamification has to do with the continuous reinforcement of training that helps in the adoption and application of skills. According to several studies, continuous training can even produce 50% more net sales per employee.

Therefore, ideally, gamification should be an ongoing process where learners are engaged in situations where they can practice and gain knowledge through real-life scenarios and role-playing.

According to different studies, companies spend $15 billion per year on sales training. That’s a huge amount of money, and most employees aren’t satisfied with their sales training. With organizations spending so much money on largely ineffective training, there is a lot of value in discovering ways to improve sales performance.

The goal of the new training was to increase sales performance, so it was natural for them to examine the effectiveness of their current sales training and look for new ways to motivate and engage their team.


Motivate employees to take training and then adopt the skill/knowledge, and finally apply it. Gamification helps motivate by rewarding learners for their performance.


Active participation and hands-on practice is one of the best ways to learn, and we know that the more engaged students are, the more likely they are to retain and apply what they have learned. Gamification explores the possibilities of engaging students.


Combining training goals with an activity that accurately mimics a realistic application is the ideal situation. Gamification can mimic on-the-job training and integrate training objectives.

If we had thought to transform cases and scenarios by integrating your sales methodology, product knowledge, messages and processes into a game. It is not just an isolated scenario, but a complete game that requires the sales member to practice methodologies to produce sales in a fame scenario.

Another Salesforce study on gamification shows that a key to learning retention is tracking, which is why games that encourage repetition are so effective. When cognitive knowledge is transformed into practical knowledge, knowledge retention is doubled. Therefore, we must design elements of the game to replicate situations and problems and solve them so that they are recognized or rewarded.

When Not To Gamify

Games that are continually developed in the learning process that meets a goal can help the sales team perform and engage. Games are great for learning, but they are not part of the commitment to get the desired result.

In our Sales School gamified course , such elements are significant contributors that aim to transfer a specific skill in a fun way and are intended to:

  • Decision making.
  • Risk taking.
  • Problem resolution
  • memorization
  • Learning scenario or hands-on practice.

Step By Step Tasks And Procedures

  • Benefits of using gamification to improve sales performance
  • Such training programs help reduce stress and anxiety associated with expectant performance and thus improve employee morale.
  • When performance improves, it facilitates behavior changes.
  • Rewarding the right behaviors will accelerate performance levels and create a healthy competitive environment for the organization and employees.

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