Online Store : When you launched your eCommerce business, you may have been filled with excitement about launching your product, increasing brand recognition, and generating a great return on your investment.
However, if you’re having a hard time securing a lot of clients or making a big profit, you may be feeling discouraged by the venture and wondering if you have what it takes to grow the business.
Unfortunately, the eCommerce industry has a 90% failure rate in the first 120 days , but your business doesn’t need to fall for this statistic. Here are three reasons why your online store is failing and possible solutions.
You Have A Poor Quality Website
If you owned a brick-and-mortar store, you’d expect customers to walk out the door if it’s poorly laid out, messy, and has slow service. Therefore, you should expect the same reaction if your page loads slowly, is confusing, and is out of date. Customers will have a hard time trusting your business and products if they have poor usability, lack of product descriptions, low-quality photography, and unattractive design.
The solution: If you are serious about getting new customers and the success of your e-commerce business, you must create a simple, functional and attractive website . Remove all unnecessary elements, add search product categories, enhance content and images, increase loading speed, and create a professional and responsive design.
Your Target Audience Can’t Find You
If your traffic is slow, your revenue is low, and your page is having a hard time showing up on search engine results pages , you should adopt a stronger SEO strategy. Once you’ve transformed the user experience, turn your attention to increasing your eCommerce business’s presence in search engines; Otherwise, you will have a hard time attracting customers to your website and enjoying a great return on investment.
The Fix: If you have virtually no online marketing experience, here are some tips to get the most out of SEO and grow your eCommerce store’s presence on Google, conduct keyword research, build backlinks, and optimize your website for search engines. You could improve your rankings for several powerful keywords and phrases, which will help your target audience find you online and place an order.
Your Visitors Do Not Trust Your Business
Building trust is one of the most difficult challenges a company will face. If your target demographic has no faith in your brand or doubts the quality of your products and services, they are less likely to place an order.
The solution: Encourage customers to buy from your business by showing that you have a trustworthy eCommerce website.
For example, you can convey professionalism by:
- Invest in an SSL certificate .
- Create a high-quality and easy-to-use website.
- Display various industry insignia.
- Incorporate backlinks to active social media pages.
- Write interesting and well-written product descriptions and content.
- Show the customer testimonials .
After following the tips above, you will soon be able to enjoy a larger customer base, higher brand awareness, and a higher profit margin.