Brand Creation Process: The success of your business depends largely on the attractive power of the brand. Sales are essential, but they will not come without an adequate marketing branding strategy. Let’s start by defining this concept. Branding is nothing more than the process of creating a brand. Of course, all branding strategies consist of … Read more
Market Segment: Would you be excited to start your own business? Do you have an idea that you trust? If so, the next step for your project to be successful is to carry out a good market segmentation. Finding your ideal market segment will help you save a lot of time and money, increasing the … Read more
Email Marketing Strategy: Email marketing is one of the most common techniques in online marketing. Over the years it has experienced ups and downs in its popularity as well as voices for and against its usefulness in attracting user attention. To analyze the current context, we look at the data provided by HubSpot’s marketing trends … Read more
Marketing Process: For a product or service to become visible to an audience of interest and for people who belong to that audience to make a purchasing decision, there must be a process, that is, a path from one point to another. In this way, the marketing process involves a series of phases that are … Read more
Marketing Strategies : Digital marketers are facing the imminent disappearance of cookies, a process that will fully impact the strategies they have traditionally used to get to know customers and focus their campaigns. For decades, cookies have been the main tools used by companies to collect data from Internet users, but this formula has become … Read more
Inbound marketing is one of the digital marketing strategies most used by companies today. Do you know whys? As we already know, in inbound marketing it is not the companies that go out looking for customers, but rather the other way around, they are the ones who find them. The key here lies in carrying … Read more
What Is Martech : We talk about marketing based on new technologies since the digital era was born, the IoT (Internet of things), web 2.0, and Big Data. The conservative limits of advertising have been crossed thanks to the wide possibilities offered by these new technologies, but… do you know what Martech is? We tell … Read more
“Email marketing” doesn’t spam, but it’s not a personal note from a former colleague either; it is an intermediate channel. Your customers don’t offer their personal information easily, but if you use their information correctly, email marketing can help you build relationships with them and generate more revenue. Remember that the important thing in email … Read more
Email Marketing : In this post we will talk about the advantages of email marketing, how to integrate it into your Inbound Marketing strategy, the methods to do it well, and how it compares with other forms of marketing. Definition Of Email Marketing Any time a business sends an email, in addition to order confirmations … Read more
Sale Advertising Trends : The year is full of news in the world of marketing and advertising and without a doubt, advertising at the point of sale will be more necessary than ever. Due to the pandemic caused by Covid-19, consumer habits are constantly changing and brands and stores must adapt to survive. This situation … Read more