“Email marketing” doesn’t spam, but it’s not a personal note from a former colleague either; it is an intermediate channel. Your customers don’t offer their personal information easily, but if you use their information correctly, email marketing can help you build relationships with them and generate more revenue.
Remember that the important thing in email marketing is not your company, but your customers.
What Is Email Marketing For Companies?
If you want concrete examples to inspire you and put email marketing into practice, check out the list below. For relationship building: Email builds connections through personalized interactions.
- To generate brand recognition: through email, you can position your company and its services as the first option among your prospects when they are ready to interact with you.
- To promote content: Email marketing strategies share relevant blog content or useful materials with your prospects and thereby generate a promotion of this content.
- To create leads: Email encourages your subscribers to share their personal information with you in exchange for useful content and generates ample leads for you.
- To nurture leads: Email strategies delight your customers with content that helps them achieve their goals, thereby nurturing leads.
How Effective Is Email Marketing?
There are 3.8 million email users worldwide; therefore, if you are looking for a good way to reach your customers, this is the perfect way to do it. On average, email generates $38 for every $1 spent, which is a 3,800% return on investment.
How To Take Your First Steps With Email Marketing?
1. Know the structure of an email marketing plan
Each of your clients receives 121 emails every day. That means if you don’t spend the time to develop a strategy, your emails will get lost in overflowing inboxes, or worse, end up in the spam folder.
2. Learn to build an email list
In the structure, we already talked about the mailing list, but to leave the information completely clear regarding this important element for email marketing, we will tell you below everything you need to know to make your email list.
How To Create An Attractive Subscription Form:
- Create an attractive design and choose an attention-grabbing header
- Make the text align with the offer
- Make the form simple
- Set double opt-in on your signup form
- Make sure the process works correctly
- Good email marketing practices
Follow the recommendations below and you will see that you will have a high rate of receiving your emails.
1. Analyze the structure of your email marketing mail
That is why it is good that we analyze the components of an effective marketing email in detail so that you can create a flawless structure.
2. Segment your list
This is another important factor that you must take into account before implementing your email marketing strategy. Segmentation involves dividing your entire email list into subcategories that cater to your subscribers’ unique characteristics, preferences, and interests.
3. Personalize your email
Now that you know who your recipients are and what is most important to them, it will be much easier to send messages with personalized details.
4. Automate the sending of your email
Automation will help you put your list segmentation into action. Once you have created specific subgroups, you can send automated emails or autoresponder emails.
Email Marketing Workflow Setup Example
The main difference with automated response systems is that workflows are intelligent; that is, they can change the course of your automated series based on what is most useful and relevant to your prospect. For example, if a new subscriber receives a welcome email and the settings indicate that the next email is an offer, but they have already downloaded it on your site, the workflow tool will have that information and adapt its action. In an autoresponder system, users receive a set of predetermined emails at specific time intervals, regardless of what actions they have taken.
Why Is This Important?
Sending the right emails at the wrong time has a negative impact on the final result of your company. Businesses see a 28.5% increase in revenue when they send emails based on lifecycle stages.