Digital Marketing Trends : Here are the most important digital marketing trends for 2022.
The Arrival Of The Metaverse
One of the most talked about news has been the announcement that the parent company of Facebook will be renamed Meta, in reference to the metaverse.
The marketing paradigm has evolved from customer-centric to human-centric.
User Privacy As A Priority
Privacy is a very important concern for Internet users.
The Expansion Of Programmatic Advertising
Programmatic advertising is one of the most popular and profitable strategies for brands. Amazon entered the programmatic advertising business and became a major player in the online advertising sector, along with Google and Facebook.
These are three of its main uses:
Acquisition- ABM has great potential to acquire new clients. You just have to create a list of the companies you want to reach and create specific content for each of them.
Inbound Marketing Is More Active Than Ever
According to Hubspot’s Not Another State of Marketing Report 2021, inbound marketing is one of the top marketing trends marketers will invest in 2022, second only to short videos. In fact, more than 80% of marketers plan to maintain or increase their investment in this technology.
Traditionally, workflows in email marketing were a series of emails that began when the user met a series of requirements and sent periodic communications from time to time.
Mobile Marketing Automation
Currently, more than 50% of internet traffic comes from mobile devices.
The Internet Of Behaviors
From the internet of things (“internet of things”), we have passed to the internet of behaviors (“internet of behaviors”).
Live Stream Shopping
The public can purchase the promoted products and interact live through a chat function or reaction buttons.
Chatbots And Live Chats To Sell
Chatbots and live chats are increasingly present in the sales and lead generation processes. According to ReveChat , 79% of companies say that including a chatbot has improved their results.
Marketing automation is becoming a must for businesses of all kinds and sizes, this includes sales processes.
Marketing In TikTok, Twitter And Pinterest
Pinterest has announced the expansion of its shopping features in many countries. These features allow you to make purchases in search, boards, through Lens, and in Pins.
Headless commerce is a new page architecture where the front-end and back-end parts work independently and an API is used to connect all the channels of the online store.
Following the success of Twitch, YouTube has updated its streaming platform to make it more attractive to the gaming world.
Caffeine, A New Network For Broadcasters
Its great advantages are its simplicity (its creators ensure that you can start uploading material in just 15 seconds) and its social functions, which make it different from Twitch or YouTube Gaming.
Social Ads: Higher CPCs And Stable CTRs
According to the Emplifi State of social media and CX Q2 2022 study, the global cost of social ads increased by 85.1% during the second quarter of 2022.
Registered Item On Social Media
Instagram has always been one of the star platforms for associations among influencers and labels.
Google Web Stories
In current ages we have become familiarized to sighted the Sections presentation on several social webs.
The Zero Position In Google
The world of SEO has experienced a real process: the most demanded-after position in Google search results is no longer the first, but zero.
The End of Expanded Ads And The Rise Of Responsive
Google broadcasted on 30th June 2022 that it will no longer be able to generate extended ads in Google Ads.
The Data-Driven Attribution Model
Once scheduling PPC, it is important to select the correct ascription perfect, meanwhile, our ROAS will be designed based on it.
User-Generated Content In Email Marketing
User-generated content is a treasure trove for brands as it increases social proof. Additional like-minded persons use our foodstuffs makes it smooth for probable clients to renovate.
3D Creativity In Outdoor Advertising
The trends in digital marketing have taken the street through the new 3D creativities on the marquees.
The 5G Revolution On OTT Platforms
5G is a technological leap that allows greater connectivity, faster data transfer, and lower latency. According to a Nevion survey, 82% of broadcasters believe that it will end up replacing traditional digital terrestrial or satellite distribution.