Digital Marketing Trends : Are you thinking of investing in the positioning of your business to improve its impact on search engines? To do this, you have to take into account the evolution of SEO and some trends that can completely change the meaning of your project
Are you thinking of investing in the positioning of your business to improve its impact on search engines? Before doing so, keep in mind that SEO is constantly evolving and, in 2023, there are some trends that can completely change the direction of your project.
Here we detail the most important ones. We recommend that you read them in detail before requesting an SEO budget, since that way you will know what is going to take this year at the positioning level.
What Are The Current Digital Marketing Trends?
Chatbots, or virtual assistants, were already a trend in previous years and everything indicates that their use will skyrocket throughout 2023. Their main advantage is that they ease the workload of companies by automating customer service. They achieve this in different ways, such as through social networks, through e-mail marketing strategies, among other ways.
These virtual assistants are already very advanced. They are perfect for giving a response to the customer without the need for the intervention of a real person, they improve interaction with the user and make them feel heard in less time.
In the event that a more specific answer is needed, the chatbot itself will direct the customer to a real person.
2. Artificial Intelligence (AI)
As in the case of Chatbots, the truth is that AI is not something new this year, but more and more companies are realizing its possibilities. For example, it can be very interesting for marketing automation tasks.
Companies could learn data about the state of web traffic through automatic reports that they receive through these tools. They could also receive keywords that they should start including in their texts to improve organic search results.
The combination of SEO + IA is devastating. It is a way to optimize search results, significantly reducing the investment in positioning.
3. Voice search
We all know very well virtual assistants, such as Alexa, Google Home, or Siri.
According to a study carried out by Juniper Research, entitled Voice Assistant Market: Player Strategies, Monetization & Market Size 2020-2024, the number of voice assistance devices in 2025 will exceed the figure of 13,000 million. This tells us that we are facing a trend that does nothing but grows.
The truth is that voice search completely changes the rules: for example, in the event that we are carrying out a content strategy, we will have to adapt the briefing to the voice search format, which is quite different from the written search.
Sound offers many possibilities to connect with the audience, such as podcasts. An interesting example of this type of content is found in marketing and SEO companies that launch a podcast with a certain frequency to engage the audience.
4. Augmented and virtual reality
Brands are looking to create a more immersive type of experience to engage their customers. What is sought is for the brand to be able to generate deeper feelings towards the consumer: this will serve not only to attract them but also to consolidate them, so that they can repeat the experience whenever they want.
Augmented and virtual reality technology allows the transfer of experiences without the user being physically in the company’s facilities.
A real estate agency could show the homes that come to mind by taking a virtual tour, with great detail, for those clients who cannot travel to the location of the property at that time.
A restaurant could show off its facilities, even down to some of its dishes.
It could also be used by a construction company, to simulate the final result of the project that is being created.
And these are just some of the many possibilities offered by this type of technology.
5. Programmatic advertising
Programmatic advertising is among one the big trends in digital marketing in 2023.
For this advertising to work, there will be software that will take care of the purchase of digital advertising. It will also include AI and machine learning technology, as well as algorithms to find the best ad slots to target our potential audience.
Programmatic buying focuses on hosting live auctions. Ads are purchased at the time a visitor loads a web page. Advertising can be included in different channels, such as on a mobile devices, display, video advertising, etc.
These are some of the digital marketing trends that have been going strong, and those that we should not overlook.