Key Trends For Business Innovation

Business Innovation

Business Innovation : The digital transformation has accelerated between six and ten years after the pandemic experienced. We tell you about 11 business innovation trends.

More Globalized Competition

Nowadays all are becoming global and digitization is growing. This implies a paradigm shift for everyone, except for those businesses that need a physical presence, such as a workshop.

Cloud-Based Cultural Transformation

The benefits of the cloud were evident. From the first moment the pandemic appeared, people began to telecommute. Those companies that were already using the cloud were able to react quickly and move forward in the face of the uncertain situation that existed. Therefore, the use of the cloud is paramount and will be one of the most important business innovation trends. The flexibility and agility that the cloud allows are two of its most important potentialities.

Teleworking And Decentralization

Teleworking is here to stay, constituting an important business innovation trend. Of course, it will coexist with new hybrid formulas that combine it with face-to-face treatment. Those companies that correctly adopt teleworking and know how to manage their company’s organization remotely will have great competitive advantages. Long-term intermediate solutions will solve the problems that teleworking causes in some workers, such as the lack of socialization and the feeling of isolation.

Artificial Intelligence

Creating a good growth model and identifying the correct metrics will be key for the company. Some of the technologies with the greatest influence on the development of formative bits of intelligence are: AI-assisted design (Artificial Intelligence), augmented AI development, ontologies and graphs, small data, composite AI, and AI generative, among others.

Digital Assistants With Voice

After the confinement due to the pandemic, many people had the need to feel accompanied. For this reason, the need to be accompanied is seen as essential. This is how digital assistants have come to us. We see them everywhere. Manufacturers are developing voice user interfaces with advanced emotion recognition and transfer capabilities. In addition to accompanying people, companies are using them to increase customer satisfaction.

In the future, the neural systems for reproducing speech and text will leave us wondering whether the speaker is a person or a program.

Internet of Things (IoT) And 5G

This technology has begun to reach its full potential with 5G, becoming a key business innovation.

With the long-awaited arrival of 5G, a range of opportunities opens up for a hyperconnected world. The data that we are going to manage is going to be enormous and at great speed, allowing us to develop innovative solutions and improve management to a level never dreamed of.

Robotic Process Automation

RPA (Robotic Process Automation) solutions are still quite unknown in business automation. His approach proposes a different approach to automation since it does not intend to address all processes, but rather focuses on just one. What has been shown in this year, is that this is an approach that allows value results and not only monetary ones.


Cybersecurity is taking over the priorities of all companies as they adapt to the new normal. It is already clear that the identities and devices of teleworkers must be reinforced with cybersecurity, to avoid cybercrimes.

Virtual Reality And Augmented Reality

Other business innovation trends are virtual reality and augmented reality. It has been seen that many companies are using this trend in their marketing strategies to make stronger and more lasting connections. 

Currently, there are studies that say that half of the consumers are willing to pay more for a product if it offers the experience of augmented reality.


Chatbots are typically used in customer care and service. A group of answers or responses helps solve the issue. Conversations are simulated by having conversational agents that are more responsive, more intelligent, and more human-like.

Today’s chatbots are becoming more advanced thanks to artificial intelligence and their responses are very similar to those of humans. They are very suitable for conversing with customers as representatives of the company, offering quick responses and great efficiency.

Purposeful And Sustainable Companies

The sustainable development goals promoted by the United Nations 2030 Agenda and the Davos Forum are increasingly attracting companies and consumers from all over the world. There is a growing awareness of the need to take care of the planet we live on. For this reason, all the companies that are aligned with these objectives will be the most demanded in the future market.

It is time to take advantage of these business innovation trends. If what you are looking for is to take your company to another level, do not hesitate to contact us, we will be happy to show you all the possibilities that technology offers you for the growth of your business in the digital world.

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