Email Marketing : In this post we will talk about the advantages of email marketing, how to integrate it into your Inbound Marketing strategy, the methods to do it well, and how it compares with other forms of marketing.
Definition Of Email Marketing
Any time a business sends an email, in addition to order confirmations and direct responses to customer questions, it could be considered a form of email marketing. Email marketing is a segment of internet marketing, encompassing online marketing through websites, social media, blogs, and more.
Email marketing can include newsletters with company updates or sales promotions and exclusive offers for subscribers, but in addition to allowing companies to keep their customers informed, marketing messages can be tailored according to the audience. At worst, this type of marketing can drive customers away if persistently annoying spam emails are sent.
How Does It Work?
It’s easy to set up and track an email marketing campaign, making it affordable for small businesses. You can add a newsletter subscription option to your website, for example. As people sign up, you can send out newsletters to a larger and larger audience. Compared to other types of marketing, email is a cheap way to advertise your business and your products or services.
A newsletter is a simple and effective way to send updates about your company, upcoming events, and special offers. Email software also makes it easy to schedule automated promotional emails for customers who haven’t purchased recently.
As we mentioned above, it allows you to target particular groups of customers or even specific people. Offering specific customers special birthday deals on products or services is one way to do this.
A restaurant, for example, might email customers on their birthday offering 50% off an entree. This type of personalization helps companies develop and maintain relationships with their customers, which can lead to increased sales and customer loyalty.
Is It Still Important
However, there is statistical evidence that it is still an important aspect of marketing efforts. For example:
Experts at email marketing company Litmus estimated that email marketing returns an average of $42 for every $1 spent.
Another survey found that 59% of respondents were influenced by email when it came to purchasing decisions.
And lastly, a study of over a billion shopping sessions in 2020 found that email marketing has a higher conversion rate than social media.
One big advantage of email over social media is that customers are more likely to see an email than on social media. However, an email will remain in an inbox until it is read (or deleted).
Ideally, email marketing should go hand in hand with social networks. Adding social media “Like” or “Share” buttons to your emails offers an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and social media posts can drive customers to your newsletters.
Email marketing can substantially increase your income if you do it right. More traffic generally equates to more revenue, if that traffic is qualified of course!
Strategies
Effective email marketing requires effort. We tell you some strategies to make the most of your email marketing campaigns.
Respect the laws
Email marketers must adhere to the rules of the GDPR Law. These rules include having a non-misleading subject line, providing a clear way to unsubscribe, and including your name and address at the end of emails.
Combine your messages
Do not send ads to buy all the time. Use your emails to build a relationship with customers by sharing your experience or that of others, giving them advice and ideas that they can value. Share information that allows them to know more about you and your company.
Respect your subscribers
Treat your list well. Remember that the people you are communicating with have entrusted you with their information; They deserve your respect. If you want the opportunity to convert them from customers to fans and even evangelists of your brand, make them feel special.
follow a schedule
Stick to a schedule if you’re writing a newsletter. Sending the email on the same day (or days) every week will help your subscribers know what to expect from you and when.
Optimize for mobile
Studies by marketing analysts have shown that just under half of all emails are opened on mobile devices. That means if your email doesn’t display correctly on mobile platforms, half of your audience will think you’re not doing it right and lose interest.
Last Conclusions
When done right, email marketing is an effective sales driver.
When done wrong, email marketing can look like the spam that annoys customers.
The best marketing emails are optimized for mobile devices, respect customers, and follow a regular schedule while mixing messages.
