Digital Signage: Definition And Operation Of Digital Signage In Business

Digital Signage

Digital Signage: A few years ago, display in companies was done on paper via display panels. It was the only means of communication for managers to disseminate information common to all employees of a company. Today, these companies have changed their mode of communication by switching to digital display , a concept known as “digital signage” in English. Here is everything you need to know about this new communication tool.

What Is Dynamic/Digital Signage?

Digital signage, also called digital signage, is a means of communication that allows content to be displayed dynamically on controlled screens such as attractive texts, animated messages, images, videos and other captivating information. These screens are controlled via software in order to broadcast multimedia content, remotely but also in real time. These screens will therefore broadcast information on a network of digital display media installed in public places such as break rooms or meeting rooms. This means of communication is widely used in stores and boutiques with a developed phygital approach .

What Are The Benefits Of Digital Signage For A Business?

The main advantage of digital or dynamic display is to broadcast a message through multimedia content. It is a very impactful and powerful display system, because it allows to achieve several objectives at the same time:

Attraction and interaction : thanks to dynamic content, you can attract the attention of the people you are targeting (collaborators, customers, etc.). The screens allow you to broadcast messages and interactive content in order to engage your audience.

Automation of messages : the digital display allows thanks to its software to set up an intelligent programming of the messages and to add flows of information which can be updated in real time.

Contextualization and impact : Broadcast messages have much more impact than a displayed message. Digital communication will be smoother.

Digital signage thus allows managers and Human Resources and Communications Departments to distribute content in order to inform employees of the latest company news, in particular on the progress of certain projects, reminders of internal annual events (end-of-year party, announcement of figures, seminars, etc.), but also reminders of security measures within the company. Dynamic display can also be used to announce the arrival of new employees entering the company accompanied by a welcome message. Similarly, a digital display can be used to distribute a digital version of the company’s brochure, in order to make itself better known to future customers passing through the premises.

How Does It Work?

The digital display works thanks to three elements:

  • One or more screens (depending on the size of the company) to allow the distribution of content (texts, images, videos).
  • A web platform that can be controlled remotely to broadcast messages when the company wishes
  • A box connecting all the screens to the platform (also called player or media player). The box will also be connected to the company network. People who have access authorizations to the box will be able to move the images and videos from their respective computers.
  • By setting up a digital display within your company, you convey a much more modern, young and dynamic image of your company, whether for your employees, future employees, customers and suppliers.

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