Buyer persona: Knowing well the public we are addressing can be our trump card in the market. In this article, we tell you how the buyer persona is a fundamental marketing tool to identify the interests, fears, and needs that our clients share. Thanks to the digital transformation processes of the last decades —which have … Read more
Consumer Centricity : In the new economy of experience, maintaining our company’s income statement and its long-term growth requires betting on business strategies that put the customer at the center. The Experience Economy All companies are currently facing digital transformation processes that impose different challenges on us, such as the need to establish effective hybrid … Read more
Hybrid Work : The hybrid workforce is here to stay. And while combining in-person and remote work has its pitfalls, done right can bring significant benefits, as these IT leaders attest. Almost all studies and reports have confirmed it: the business world will now work in a hybrid way. This change is already underway, putting … Read more
Strategic Management Of Key Clients : Most of the companies involved in B2B processes usually say that they have a “partner” approach with their clients. In some cases, the results do not support this statement and in others, it is the clients themselves who directly say that the words do not correspond to the facts. … Read more
Can A Robot Do My Job : One of the responsibilities of managers is to help their teams not only plan for the future but also anticipate it. However, using the well-known Niels Bohr quote, “making predictions is always difficult and more so if it is about the future”. The problem is that it seems … Read more
Top Artificial Intelligence Vendors : The market for Artificial Intelligence (AI) platforms will grow at a rate of 15% per year until 2022, according to Forrester statistics. Before analyzing the characteristics of the main Artificial Intelligence (AI) solutions applied to marketing and sales processes, I would like to put things in perspective. I think we … Read more
Project management is the set of methodologies to plan and direct the tasks and resources of a project. A project comprises a specific set of operations designed to achieve a specific, measurable, achievable, relevant, and temporary ( SMART) objective. The Objectives Of Project Management Are: Manage the start and evolution of a project; To establish … Read more
Online Store : When you launched your eCommerce business, you may have been filled with excitement about launching your product, increasing brand recognition, and generating a great return on your investment. However, if you’re having a hard time securing a lot of clients or making a big profit, you may be feeling discouraged by the … Read more
Gamification : At the end of the day, the goal of corporate training is to improve business performance. Recently, while designing a module to train newly recruited salespeople, we came across a challenge from our client. It’s not a big deal, is it? Gamification To Enhance Learning Gamification has to do with the continuous reinforcement … Read more
B2B marketing aims to help companies find customers for other companies, it is the marketing between companies (business to business) and focuses on attracting potential customers, in order to increase sales. The acronym B2B comes from the abbreviation of “ business to business”, its meaning in Spanish is “from company to company”. Therefore, B2B marketing … Read more