Unicorn companies are those private companies that, in terms of investment, have a value of more than one billion dollars (883,744 euros) without being listed on the Stock Exchange. These companies are usually technology startups created by entrepreneurs whose age is around 30-35 years, that is, the companies are made up of a young team. … Read more
Amazon ERC Number: Have you ever tried to reach Amazon, inquiring about products, services, or jobs? If you have, you are not alone. Millions of people try to reach Amazon daily using the provided ERC number. However, are you aware of its nature or operation? Well, the articles will go deeper into the topic. By … Read more
CEO And What Are Functions In The Company : When we speak of Chief Executive Officer, better known as CEO, we are referring to a term that is used above all in large Anglo-Saxon multinationals and that has been firmly installed in Spain to replace that of Executive Director or Executive President. This figure refers … Read more
Difference Between CRM, Experience, And Customer Service : The terms CRM, user experience, and customer service often tend to get confused. However, these are aspects of sales marketing, which offer differentiated functionalities within your business or company. In this post, you will identify in detail the main elements and characteristics of these terms. Customer Service … Read more
Buyer persona: Knowing well the public we are addressing can be our trump card in the market. In this article, we tell you how the buyer persona is a fundamental marketing tool to identify the interests, fears, and needs that our clients share. Thanks to the digital transformation processes of the last decades —which have … Read more
Consumer Centricity : In the new economy of experience, maintaining our company’s income statement and its long-term growth requires betting on business strategies that put the customer at the center. The Experience Economy All companies are currently facing digital transformation processes that impose different challenges on us, such as the need to establish effective hybrid … Read more
Hybrid Work : The hybrid workforce is here to stay. And while combining in-person and remote work has its pitfalls, done right can bring significant benefits, as these IT leaders attest. Almost all studies and reports have confirmed it: the business world will now work in a hybrid way. This change is already underway, putting … Read more
Strategic Management Of Key Clients : Most of the companies involved in B2B processes usually say that they have a “partner” approach with their clients. In some cases, the results do not support this statement and in others, it is the clients themselves who directly say that the words do not correspond to the facts. … Read more
Top Artificial Intelligence Vendors : The market for Artificial Intelligence (AI) platforms will grow at a rate of 15% per year until 2022, according to Forrester statistics. Before analyzing the characteristics of the main Artificial Intelligence (AI) solutions applied to marketing and sales processes, I would like to put things in perspective. I think we … Read more
Project management is the set of methodologies to plan and direct the tasks and resources of a project. A project comprises a specific set of operations designed to achieve a specific, measurable, achievable, relevant, and temporary ( SMART) objective. The Objectives Of Project Management Are: Manage the start and evolution of a project; To establish … Read more