Clubhouse, the popular audio-only social network, has announced a new feature called Replays that allows users to record live conversations and make them accessible to more people. This major development marks a strategic shift for the app as it moves beyond being a real-time medium to one that can reach audiences globally at any time. … Read more
Marketing Strategies : Digital marketers are facing the imminent disappearance of cookies, a process that will fully impact the strategies they have traditionally used to get to know customers and focus their campaigns. For decades, cookies have been the main tools used by companies to collect data from Internet users, but this formula has become … Read more
Inbound marketing is one of the digital marketing strategies most used by companies today. Do you know whys? As we already know, in inbound marketing it is not the companies that go out looking for customers, but rather the other way around, they are the ones who find them. The key here lies in carrying … Read more
What Is Martech : We talk about marketing based on new technologies since the digital era was born, the IoT (Internet of things), web 2.0, and Big Data. The conservative limits of advertising have been crossed thanks to the wide possibilities offered by these new technologies, but… do you know what Martech is? We tell … Read more
“Email marketing” doesn’t spam, but it’s not a personal note from a former colleague either; it is an intermediate channel. Your customers don’t offer their personal information easily, but if you use their information correctly, email marketing can help you build relationships with them and generate more revenue. Remember that the important thing in email … Read more
Hiring A Comprehensive Communication Agency 360 : When deciding which communication and marketing agency to hire, more and more brands are betting on comprehensive agencies, which offer 360º service, to avoid having to change agencies frequently depending on the services that are needed. What Is An Integral Communication Agency? A comprehensive communication agency is one … Read more
Email Marketing : In this post we will talk about the advantages of email marketing, how to integrate it into your Inbound Marketing strategy, the methods to do it well, and how it compares with other forms of marketing. Definition Of Email Marketing Any time a business sends an email, in addition to order confirmations … Read more
Digital Marketing Trends : Are you thinking of investing in the positioning of your business to improve its impact on search engines? To do this, you have to take into account the evolution of SEO and some trends that can completely change the meaning of your project Are you thinking of investing in the positioning … Read more
Sale Advertising Trends : The year is full of news in the world of marketing and advertising and without a doubt, advertising at the point of sale will be more necessary than ever. Due to the pandemic caused by Covid-19, consumer habits are constantly changing and brands and stores must adapt to survive. This situation … Read more
New Trends Of Marketing : The pandemic seems to have slowed down society, but the digital world has taken advantage of this time to develop accelerated digitization. There have been changes to how content marketing should be approached, updates to social media, and new marketing automation tools have appeared. A direct consequence of the pandemic … Read more