Business To Business (B2B) Marketing : Every day we hear many entrepreneurs and managers of our B2B companies commenting on phrases such as the following: “The buyers of my product are rational buyers and they are not influenced by emotional marketing messages” “My company sells to a very specific type of customer. Investing in marketing … Read more
Passwords : Messaging, social networks, banks, administrations and online shops, networks and business applications the security of access to all these daily services is now essentially based on passwords. Faced with their profusion, the temptation is strong to have too simple a management. Such a practice would be dangerous, because it would considerably increase the … Read more
Here are 5 good SEO practices to adopt to improve the natural referencing of your website . Objective of this SEO checklist to help your pages reach the first results of Google search in order to attract Internet users. Before giving you the keys, we will start by observing a structured and synthetic vision of … Read more
SAP : To stay competitive, all information processing in a business must be managed efficiently . Although data management may be simpler for a small business, the operation is not as straightforward for the larger ones in the market . SAP software could be a solution for this. The Systems Applications and Products (SAP) is … Read more
Digital Transformation is today the main challenge that SMEs must face to remain competitive. A challenge that, moreover, is extended to the entire society. Not surprisingly, this type of company represents 99.83% of the total and brings together 63% of employment in our country. As if that were not enough, the consequences of the pandemic … Read more