Buyer persona: Knowing well the public we are addressing can be our trump card in the market. In this article, we tell you how the buyer persona is a fundamental marketing tool to identify the interests, fears, and needs that our clients share.
Thanks to the digital transformation processes of the last decades —which have driven technological revolutions such as big data— today, companies can collect an enormous volume of information about their customers at an unprecedented speed, and perform sophisticated analyzes in real-time.
However, in times of hybrid work, it is useless to accumulate masses of customer data to show, for example, correlations such as “73% of customers say they prefer product A to product B”. While this type of information is essential for making decisions, the correlation approach can lead companies in the wrong direction.
The truth is that today’s customer does not want to be besieged by countless products; he wants to feel understood and receive relevant information that will help him live and do his job better and better.
Therefore, we must study our audience, in order to know their motivations for progress and what they hope to achieve in a given circumstance. Knowing our clients and their needs well can be our trump card in the market.
In other words, today it is imperative to focus our marketing on the audience and to know the personalities of our clients.
To do this, you must put yourself in the customer’s shoes and build ‘ user narratives’. These are stories that contain not only information and details such as age or gender but also the reason why clients need our services.
All this has nothing to do with guesswork. It is precisely the opposite: to have a solid base of knowledge about our customers and users. And for this, we use forms, surveys, metrics, and data. In addition, it is important to remember that buyer persona profiles vary depending on the company’s news, so their nature is dynamic.
Update your buyer personas periodically, remember that the main reason for creating them is to identify and satisfy the needs of your customers to improve your service.
ARIS 3 UDSM is the Academic Registration Information System developed by the University of Dar…
Many people are asking, “Can Laturedrianeuro Spread?” According to current research, Laturedrianeuro is not contagious.…
Is QY-45Y3-Q8W32 Good: QY-45Y3-Q8W32 has gained attention for its reliable performance, sturdy build, and excellent…
Techgup org is a dedicated technology website that delivers the latest updates, reviews, and insights…
Nai Taiyari.com is an innovative online learning and exam preparation platform designed to help students,…
Structurespy com is a digital intelligence platform designed to simplify data and provide actionable insights…