Readable Articles : Reading on a device screen is not the same as reading on paper. If you want your followers to fully read your articles published on your blog you will need to make sure that this is done in an easy way.
Posts with quality content and easy to read will lead to more visitors returning and therefore increase your conversion rate. We are going to give five tips on how to improve the readability of your blog post. Our goal is to make readable articles.
Focus On Your Audience
The most important advice I would give is to make sure the text is not too difficult for the audience you are writing to. If you write about children’s games and focus on children, the text should be easy to read. But, if your audience is made up of economists, the text could be much more difficult to read but would still be a suitable article. The five tips we present below should therefore be considered general rules. For some audiences the text should be simpler, while for other sectors it should not be so strict. In short, we must adapt to our audience.
5 Practical Tips For Writing Articles
Tip 1: Clear paragraphs
Be sure to write clear paragraphs. For your blog post, we advise you to always start your paragraph with the most important sentence. Next, explain and develop more about that phrase. In this manner, just by reading the first lines of your post, the reader will be able to comprehend the most important information in your piece. Make sure that the paragraphs are not too long, we recommend 4 to 5 sentences per paragraph, with 7 or 8 sentences being very long and heavy.
Tip 2: Short sentences
Try to write short sentences about 20 words. Compared to big sentences, short sentences are simpler to read and comprehend. Furthermore, writing short sentences will not make you make fewer grammatical errors. Make sure you only have a few sentences in your entry with more than 20 words. Also, make sure a paragraph does not contain more than one long sentence.
Tip 3: Limit difficult words
Use of terms that are challenging to read should be minimized. Remember that reading on screen is more difficult to do. Words containing four or more syllables are difficult to read. It is easier to say and read “error” than “inaccuracy.” Be sure to limit the use of long, difficult words.
Of course again it will depend on the audience, in some cases your blog post is simply about something that is difficult to explain or requires more advanced vocabulary. In such cases, make sure your sentences and paragraphs are not too long and your readers will appreciate it.
Tip 4: Use transition words
Transition words or phrases are like bridges between each of the parts of the writing. They facilitate the flow of ideas and connections between sentences and paragraphs. Finally, transitions join your sentences and paragraphs slowly to avoid sudden jumps or discontinuity between ideas.
Using transition words allows us to connect our sentences. The relationship between two sentences is made evident through the use of transition words. Readers will understand your content much better if you use these types of words appropriately.
- To demonstrate contrast or change of idea: on the contrary, however, at the same time, on the other hand, while, otherwise, despite (that), on the contrary, otherwise, although
- To demonstrate addition or complement of an idea: also, the following, next, of equal importance, in the same way, equally, in addition / on the other hand, in the same way
- To emphasize a specific topic: especially, an example, for example, in the case of, in particular
- To demonstrate result: consequently, obviously, in such a way that, for this reason, evidently, in any case, consequently, furthermore, as a result of, in fact
- To reinforce an idea: basically, without a doubt, essentially, firstly, truly, first of all, indisputably
- To show time: immediately, after, as soon as, at the latest, subsequently, before, previously
- There are also connectors like: and, except, or, not, yet, for, so
Tip 5: Mix a little
For a text to be attractive to a reader, it must be varied in terms of its distribution. This means you should try to mix it up a bit! Use long paragraphs with short sentences. Try using synonyms if you tend to use a word very often.
Conclusion
If you want your readers to be comfortable reading your blog post, you must ensure that your text is easy to read. Don’t make the text more difficult than necessary. Write concise paragraphs and stay away from big phrases.
Another way to ensure that your text is readable is to choose the correct font. You should not use a small font, make sure that the space between lines is wide enough. In a future article we will talk about this and which are the most used fonts in blogs.
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